Rupeek

Digital Marketing Leader

Quick Overview

8 - 10 Years

Skills and expertise you’ll require

Digital Marketing

Content Marketing

Performance Marketing

Roles and Responsibilities

About US
Rupeek is India’s fastest growing asset-backed digital lending platform. Rupeek is on a mission to solve credit needs of households and small and medium businesses in India. More than 90% of Indians don’t have access to formal credit. Unsecured credit is expensive and has limited availability. On the contrary, 95% of Indian household net worth is in some form of assets. Rupeek’s technology led platform enables customers to get credit against their assets making credit accessible to the masses in a fair and convenient manner.
Rupeek started its journey with a focus on gold as an asset. Indian households have a unique relationship with gold holding over 25,000 tonnes. Only 5.5% of this gold is used to obtain formal credit due to friction involved in the process of getting credit and fear of losing gold. Rupeek solved this problem over the last 5 years by providing doorstep gold loans and transformed the way gold loans are disbursed in India. More than 1 lac customers who were earlier resistant to getting gold loans now use Rupeek’s digital platform to avail credit. Gold loan category alone is estimated to be at 20B USD in annual disbursement. This is just a start and Rupeek intends to launch many more financial products spanning across multiple asset classes in near future.
Founded in 2015 by Sumit Maniyar, Rupeek is present in over 25 cities in India and has touched over 1,00,000 customers. Headquartered in Bangalore, Rupeek's investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital.
Role
Overall ownership of all digital and performance marketing strategy and operations
Put together the thinking and execution of how Rupeek becomes best in class in driving both digital marketing and performance mktg via funnel metrics via digital, both in terms of leads and CAC
Also responsible for owning and driving all digital properties of Rupeek
Over time, play a significant role in owning or influencing digital content to drive engagement through the funnel
Skills /Persona
Best in class digital and performance marketer
Experience in all aspects of digital and performance marketing: performance marketing, app/mobile marketing, affiliate marketing/channels, influencer marketing, content, design, analytics
Loves to build a team and function from scratch
Comfortable with chaos, but uncomfortable enough to create processes and structures out of it
Understands both the science and art of marketing
8+ years of experience in digital and performance marketing
Pre-dominantly B2C experience
Built and led the performance marketing function for at least the last 5 years

LATEST FUNDING

Series C

LOCATIONS

Bengaluru

EMPLOYEES

1001+

DOMAIN

Fintech

ESTABLISHED

2015

WEBSITE

VISIT URL

Perks

Excellent Growth

Grow up the ladder managing teams as we grow to newe...

Wealth creation

Be a part of Rupeek's growth with best in the indust...

Work that matters

Create stuff that matters. Help millions of Indians ...

Passionate, Energetic People

Work with the best in the Industry with proven exper...

Life@Rupeek

Episode 1: Fireside Chat with Manoj Bajpayee & Sumit Maniyar

Be it the set of a movie or of an ad shoot, this is a man who brings the same energy to create wonders with every performance that leaves the audience awestruck. Rupeek is proud to join hands with India’s acting gem, Manoj Bajpayee. To listen to him talk about passion and purpose, watch the first episode of "Fireside chat with Manoj & Sumit (Founder & CEO, Rupeek), hosted by Shalabh Atray (SVP, Marketin...

Episode 2: Fireside chat with Manoj Bajpayee & Sumit Maniyar

"I took those chances. In a few, I was successful; in others, I was not. But I did not get disheartened when I was not successful - I went back to the same thing till I succeeded" - Manoj Bajpayee. Sumit decodes Manoj's unconventional success in Bollywood in this Fireside Chat between him and Manoj Bajpayee. This is the episode 2 of the "Fireside Chat with Manoj" series where Shalabh Atray (SVP Marketin...

Office Locations

Bengaluru